Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
    • Help
    • Support
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
M
marketingresourcecenter
  • Project overview
    • Project overview
    • Details
    • Activity
  • Issues 2
    • Issues 2
    • List
    • Boards
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Analytics
    • CI / CD Analytics
    • Value Stream Analytics
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Misty Hyder
  • marketingresourcecenter
  • Issues
  • #1

Closed
Open
Opened Aug 05, 2025 by Misty Hyder@mistyhyder5456
  • Report abuse
  • New issue
Report abuse New issue

Effective Paid Advertising Techniques for the Saudi Audience

Through detailed analysis for a meal service client, we discovered that campaigns presented between 9-11 PM dramatically exceeded those presented during standard prime times, producing one hundred sixty-three percent better sales.

The journey to finding the top marketing partner in the Kingdom isn't simple, but getting it right will revolutionize your business results. Just make sure you learn from my mistakes rather than making your own!

  • Select fonts specifically designed for Arabic digital display (like Boutros) rather than conventional print fonts
  • Increase line leading by 150-175% for enhanced readability
  • Implement right-aligned text (never centered for main content)
  • Stay away from narrow Arabic typefaces that compromise the unique letter forms

A few weeks ago, a company director questioned me why his blog posts weren't generating any inquiries. After reviewing his publishing plan, I found he was making the same mistakes I see many Saudi businesses commit.

If you're building or revamping a website for the Saudi market, I strongly recommend consulting specialists who really grasp the complexities of Arabic user experience rather than just adapting Western designs.

  • Locate the most critical content in the right upper corner of the screen
  • Organize information segments to flow from right to left and top digital marketing agencies KSA to bottom
  • Use stronger visual weight on the right side of symmetrical layouts
  • Ensure that indicating icons (such as arrows) point in the correct direction for RTL interfaces

Important dual-language measurements to track:

  • Linguistic toggling patterns
  • Completion ratio differences by tongue selection
  • Drop-off points in language-specific routes
  • Lookup habits variations across languages

During my latest project for a investment company in Riyadh, we discovered that users were consistently tapping the wrong navigation options. Our eye-tracking demonstrated that their eyes naturally moved from right to left, but the important navigation components were positioned with a left-to-right hierarchy.

  • Developed a figure visualization approach that accommodated both Arabic and English numerals
  • Restructured data visualizations to read from right to left
  • Applied graphical cues that aligned with Saudi cultural associations

For a official platform, we created customized analytics that discovered considerable disparities in behavior between local tongue and foreign language consumers. This intelligence created targeted optimizations that increased overall service efficiency by seventy-three percent.

  1. Cultural expertise - This is ESSENTIAL and often disregarded. Saudi consumers engage with completely different approaches than Western audiences. The best digital marketing agency will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.

  2. Proven local success stories - Not just generic case studies, but actual results with Saudi businesses in your exact sector. When I spoke to our current agency, they showed me exactly how they helped a company resembling ours boost their Riyadh customer base by two hundred fifteen percent in eight months.

I'm running a small business networking event in Riyadh next month where we'll be talking about more about finding and Furedfoci.Uw.Hu working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share war stories over some good Saudi coffee!

Listen, I've been through the hellish experience of hiring the wrong marketing agency TWICE before eventually finding one that generated results. Trust me, it's a blunder you don't want to make when building your brand in Saudi Arabia's competitive market.

A few weeks ago, I was advising a major e-commerce business that had spent over 200,000 SAR on a impressive website that was failing miserably. The reason? They had simply translated their English site without accounting for the essential design distinctions needed for Arabic users.

When evaluating digital agency offerings, don't be afraid to ask difficult questions. I've learned to directly ask: "Can I speak to your unhappiest client?" The responses to this question tell you EVERYTHING about an agency's ethics.

  • Distinctly mark which language should be used in each form element
  • Dynamically adjust keyboard layout based on field expectations
  • Position form text to the right side of their associated inputs
  • Confirm that error notifications appear in the same language as the expected input

During a marketing workshop in Khobar last month, I was surprised when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on hardworking students, but industry qualifications and education matter enormously in this field.

  • Realigning CTA buttons to the right area of forms and screens
  • Restructuring content prioritization to progress from right to left
  • Adjusting clickable components to align with the right-to-left scanning pattern
Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
None
0
Labels
None
Assign labels
  • View project labels
Reference: mistyhyder5456/marketingresourcecenter#1