A few days ago, a company director expressed frustration that his social media best digital marketing agency in Saudi Arabia was burning through considerable sums of riyals with disappointing results. After examining his approach, I identified multiple fundamental problems that are remarkably frequent among Saudi businesses.

• Explicitly indicate which language should be used in each form element

• Intelligently switch keyboard input based on field type

• Position input descriptions to the right-hand side of their corresponding inputs

• Ensure that system feedback appear in the same language as the expected input

• Reorganized the data entry sequence to align with right-to-left cognitive patterns

• Created a Arabic-English input mechanism with intelligent language toggling

• Improved touch interfaces for one-handed Arabic text entry

A skincare retailer transitioned from various isolated collaborations to sustained associations with less influencers, resulting in a substantial increase in purchases and a 43% reduction in promotion spending.

I suggest classifying competitors as:

• Direct competitors (offering very similar solutions)
• Peripheral competitors (with some similarity)
• Emerging disruptors (new entrants with game-changing capabilities)

Start by identifying ALL your competitors – not just the major ones. Throughout our research, we identified that our most significant competitor wasn't the well-known brand we were monitoring, but a recent business with an novel model.

When I established my online business three years ago, I was convinced that our distinctive products would be enough. I ignored competitor analysis as a waste of time – a mistake that practically ruined my entire venture.

After years of underwhelming interaction with their target audience, their enhanced network planning produced a three hundred twenty-eight percent improvement in connection and a 187% boost in online visitors.

Last quarter, a beauty brand allocated 300,000 SAR in conventional 360 Degree Marketing Approach with minimal returns. After redirecting just 25% of that investment to creator partnerships, they experienced a dramatic improvement in sales.

I explored a web design agency in Jeddah last month where they showed me the distinction between their themed and unique projects. The visual impact was immediately noticeable – the unique sites looked clearly more professional and memorable.

For a luxury brand, we found that visual and ephemeral platforms significantly surpassed Meta for interaction and purchases, leading to a intentional redistribution of attention that increased overall performance by over one hundred fifty percent.

For a home décor retailer, a partnership with 20 smaller creators produced a three hundred forty-seven percent better return on investment than a exclusive agreement with a major influencer with a large quantity of followers.

Working with a food brand, we established a technique where influencers authentically presented products into their normal activities rather than generating clear promotions. This method generated engagement rates significantly better than traditional promotional material.

Present channel preferences in Saudi Arabia:

• Image network: Leading for fashion brands
• Snapchat: Remarkably successful with Gen Z demographics
• Twitter: Strong for news and social conversation
• Short video: Fast increasing notably with youth audiences
• LinkedIn: Effective for corporate messaging

Effective content characteristics:

• Visual excellence with regional settings
• Short-form motion graphics with native sound
• Genuine views that humanize the brand
• Cultural moments acknowledgment

I still think about the astonishment on my brother-in-law's face when he was handed a quote for 75,000 SAR for his company website. "It's just a webpage!" he shouted. Not long after, he ultimately with a cheap 3,000 SAR site that was visually disappointing and failed to generate a single lead.

I invest at least two hours each week reviewing our competitors':

• Online structure and user experience
• Content strategy and content calendar
• Online platforms engagement
• User feedback and assessments
• SEO strategy and positions

Instead of concentrating only on finding the most affordable price, evaluate the likely outcomes that a professional website will deliver for your business. A professionally created site is an asset that will keep generating returns for years to come.

I currently use several resources that have substantially upgraded our competitor analysis:

• SEO tools to track other companies' keyword performance
• Social listening tools to track rivals' online presence
• Site monitoring solutions to track modifications to their websites
• Newsletter subscription to get their campaigns

Two quarters into operations, our revenue were disappointing. It wasn't until I accidentally a detailed analysis about our industry that I understood how oblivious I'd been to the competitive landscape around us.