Powerful Handheld Promotion Techniques for Saudi Brands
For a medical clinic in Jeddah, we increased their map appearances by ninety-four percent by ensuring their establishment data was thoroughly matching in both Arabic and English throughout all platforms.
Last week, a restaurant owner in Riyadh expressed frustration that his establishment wasn't showing up in Google searches despite being highly rated by customers. This is a common challenge I encounter with regional companies throughout the Kingdom.
With comprehensive research for a fashion retailer, we identified that emails sent between 9-11 PM dramatically surpassed those sent during typical business hours, generating substantially greater open rates.
I use a straightforward document to monitor our competition's costs adjustments on a regular basis. This recently helped us to:
- Spot cyclical price reductions
- Detect special offer strategies
- Grasp their value positioning
A few months ago, a store owner complained that their electronic messaging initiatives were generating disappointing results with readership below 8%. After implementing the approaches I'm about to share, their readership increased to 37% and sales rose by over two hundred percent.
Last quarter, a shop network allocated over 200,000 SAR in standard promotion with minimal outcomes. After moving just 30% of that budget to handheld promotion, they achieved a dramatic growth in store visits.
Key improvements included:
- Transparent shipping times for various areas of the Kingdom
- Multiple delivery options including rapid fulfillment in major cities
- Detailed tracking with native updates
- Changeable arrangements for shipments
Last month, a hotel owner found that their online presence was entirely absent from voice search results. After implementing the techniques I'm about to reveal, they're now appearing in 47% of applicable audio queries.
Powerful techniques included:
- Featuring items appropriate to Saudi tastes
- Adjusting item information to emphasize features valued by Saudi customers
- Seasonal collections for cultural events
- Dimension modifications for Saudi preferences
A coffee chain in Riyadh experienced a forty-two percent improvement in store visits by launching proximity smartphone promotions that connected with users within a 2-kilometer range of their locations.
Helping a healthcare provider, we restructured their information to include full inquiries that users would actually ask, such as "Where can I find a dermatologist in Riyadh?" This strategy improved their spoken question visibility by seventy-three percent.
Initiate by listing ALL your rivals – not just the well-known ones. During our investigation, we found that our largest competitor wasn't the established company we were watching, but a recent startup with an innovative model.
I recommend classifying competitors as:
- Main competitors (offering equivalent products/services)
- Indirect competitors (with partial overlap)
- Potential disruptors (new companies with disruptive potential)
For a retail client, we found that their voice search discovery was constrained because they had prepared primarily for English voice searches. After implementing specialized Arabic voice search enhancement, their discovery rate improved by two hundred seventeen percent.
I invest at least 120 minutes each week analyzing our competitors':
- Digital structure and navigation
- Articles and publishing frequency
- Online platforms presence
- Customer reviews and ratings
- SEO tactics and positions
When I established my e-commerce business three years ago, I was convinced that our distinctive products would be enough. I dismissed competitive research as a waste of time – a choice that nearly cost my entire company.
Two quarters into our launch, our conversions were disappointing. It wasn't until I happened to a thorough report about our niche that I understood how oblivious I'd been to the market realities around us.
I currently use several tools that have dramatically improved our competitive research:
- SEO tools to track rivals' keyword performance
- Brand monitoring platforms to follow competition's top digital marketing agencies KSA footprint
- Digital tracking tools to monitor read More changes to their websites
- Communication monitoring to receive their marketing communications
Recently, I observed as three similar businesses spent significantly into expanding their presence on a specific social media platform. Their attempts were unsuccessful as the channel proved to be a mismatch for our sector.