Skip to content

  • Projects
  • Groups
  • Snippets
  • Help
    • Loading...
    • Help
    • Support
    • Submit feedback
    • Contribute to GitLab
  • Sign in / Register
D
digitalmarketingwiki
  • Project overview
    • Project overview
    • Details
    • Activity
  • Issues 2
    • Issues 2
    • List
    • Boards
    • Labels
    • Milestones
  • Merge Requests 0
    • Merge Requests 0
  • CI / CD
    • CI / CD
    • Pipelines
    • Jobs
    • Schedules
  • Analytics
    • CI / CD Analytics
    • Value Stream Analytics
  • Wiki
    • Wiki
  • Snippets
    • Snippets
  • Members
    • Members
  • Collapse sidebar
  • Activity
  • Create a new issue
  • Jobs
  • Issue Boards
  • Ernest Mcpherson
  • digitalmarketingwiki
  • Issues
  • #1

Closed
Open
Opened Aug 05, 2025 by Ernest Mcpherson@ernestmcpherso
  • Report abuse
  • New issue
Report abuse New issue

Maximizing Online Advertising Returns for Saudi Brands

A few days ago, a restaurant owner in Riyadh expressed frustration that his business wasn't showing up in Google results despite being well-reviewed by customers. This is a common challenge I see with Saudi establishments across the Kingdom.

This involved:

  • Clear showing of Saudi location address
  • Featuring of trusted transaction options like local services
  • Comprehensive refund procedures with regional specifics
  • Local assistance availability

If you're building or improving a website for the Saudi market, I urge working with specialists who genuinely comprehend the complexities of Arabic user experience rather than merely adapting Western designs.

For a premium shopping customer, we developed a sophisticated bilingual system that seamlessly adapted layout, controls, and content flow based on the active language. This technique increased their visitor interaction by 143%.

  • Shifted product photos to the left side, with product specifications and call-to-action buttons on the right-hand side
  • Modified the photo slider to progress from right to left
  • Added a custom Arabic typeface that maintained legibility at various sizes

Essential features included:

  • Reversed designs for Arabic scanning
  • Language-specific text presentation
  • Culturally relevant visuals for each verbal identity
  • Harmonious identity presentation across both versions

For a banking customer, we developed a website that carefully integrated global practices with locally relevant aesthetic features. This approach increased their user confidence by nearly one hundred percent and sign-ups by seventy-four percent.

With detailed Competitive landscape analysis for a food delivery client, we discovered that advertisements delivered between 9-11 PM dramatically surpassed those presented during traditional prime times, generating substantially higher purchases.

  • Distinctly mark which language should be used in each input field
  • Dynamically change keyboard language based on field expectations
  • Locate field labels to the right side of their corresponding inputs
  • Verify that validation messages appear in the same language as the intended input

Recently, a entrepreneur expressed frustration that his platform strategy was costing considerable sums of riyals with disappointing return. After reviewing his tactics, I identified several serious mistakes that are surprisingly common among Saudi businesses.

Unexpected discoveries:

  • Temporary channels surpassing Visual platforms for particular merchandise

  • Night advertising significantly exceeding afternoon efforts

  • Motion content delivering superior ROI than fixed graphics

  • Handheld performance exceeding desktop by significant degrees

  • Redesigned the application process to align with right-to-left thinking processes

  • Developed a bilingual form system with smart language switching

  • Improved mobile interactions for one-handed Arabic typing

Last month, I was helping a major e-commerce business that had invested over 200,000 SAR on a beautiful website that was converting poorly. The issue? They had merely transformed their English site without considering the essential design distinctions needed for Arabic users.

  • Place the most important content in the upper-right section of the screen

  • Organize content blocks to progress from right to left and top to bottom

  • Implement more prominent visual emphasis on the right side of equal designs

  • Verify that pointing icons (such as arrows) orient in the correct direction for RTL layouts

  • Shifting action buttons to the right-hand portion of forms and screens

  • Rethinking content prioritization to move from right to left

  • Adjusting interactive elements to align with the right-to-left reading pattern

  • Use fonts specifically designed for Arabic digital display (like GE SS) rather than conventional print fonts

  • Enlarge line leading by 150-175% for better readability

  • Use right-justified text (never centered for body text)

  • Avoid compressed Arabic fonts that diminish the characteristic letter structures

For a clothing retailer, we conducted a comprehensive platform efficiency evaluation that uncovered their best performing channels were entirely distinct from their worldwide patterns. This finding enabled a shift of spending that increased their complete ROI by over two hundred percent.

Essential components:

  • Protracted decision periods in Saudi buying paths
  • Group decision elements in conversion actions
  • WhatsApp as a substantial but hard-to-measure effect platform
  • Physical verification as the last conversion step

Essential adjustments:

  • Relationship length modifications for Saudi clients

  • Word-of-mouth impact weighting increases

  • Occasional buying habits identification

  • Prestige-motivated buying assessment

  • Created a figure visualization approach that managed both Arabic and English numbers

  • Reorganized charts to read from right to left

  • Applied graphical cues that aligned with Saudi cultural meanings

Assignee
Assign to
None
Milestone
None
Assign milestone
Time tracking
None
Due date
None
0
Labels
None
Assign labels
  • View project labels
Reference: ernestmcpherso/digitalmarketingwiki#1